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Art of attracting crowds

Posted by Neeraj Kumar on July 29, 2012

As there has been so much hoopla around what has been called disappointing crowds at Jantar Mantar during Anna Hazare’s fast, I started to ponder and here is what I think, if you care.

You really need to be an expert in the art of attracting crowds and following are some near sure shot ways to do it.

  1. Short skirt: Nothing beats this. Tactics has been successfully employed by news channels during ‘news’ broadcast, companies at exhibitions, F1 with their grid girls and what not. A pretty face in an immodest dress can be a clincher.
  2. Money: This again is a tactics that has been practiced for years, generally by the politicians, where a lump-sum is paid to the leader of a fraternity who is then given the responsibility to bring in crowds.
  3. Free food: There is something about free food that strikes chord with every class of society.
  4. Fear: This is the most cost-effective method for obvious reasons. It doesn’t cost a dime but, might take some time to build the reputation before you can start scaring people off.
  5. Celebrities: India loves their stars. A celebrity on stage is a sure shot formula.

Now, lets see which of the options above could have been used by 75-year-old Anna Hazare. It would be difficult for Anna Hazare to scare someone off so, option 4 goes out of the window. It will be difficult for a man who sleeps in a temple to pay someone off or arrange free food so, option 2 and 3 look a bit far-fetched. Celebrities in general have too comfortable a life to come out of their cocoon just to earn a few brownie points. So, option 5 is practically difficult.

Now Anna can always ask his young female supporters to help the cause but, a movement to eradicate corruption might well turn into a desperate attempt to prevent crime if he does that especially with the knowledge of what happened in Assam. Thus point 1, while possible, will be foolish.

So, Anna needs to rely on people’s own willingness to get out of their beds, commute 10s of kms, bear the brunt of heat and rain just to support what for all practical purposes looks like a losing cause to most. While that is asking for too much, people thronged Jantar Mantar today and gave a brilliant riposte to all the naysayers.

Having said that, to fight the way they have despite the likelihood of thin crowds, has raised Anna Hazare profile more if that was possible.

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2 Responses to “Art of attracting crowds”

  1. There is one more factor anti incembency factor that was in air and anna hazare has giveen wind with the help of mr U turn (Kazriwal ) .. the whole young genration was either frustrated after seeing so many scams and scandels by ruling government or feeling the heat of unemploment by the global slow down…. so it was a good plateform for all youngester to explode their anger and frustration….

  2. Art of attrecting crowd is very nice … effort to discuss the crowd movement for annas movement…..
    Keep it up mr

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